Facebook ads versus LinkedIn ads

Angelica A.

The truth is there are differences when it comes to business marketing between the way you do Facebook ads versus LinkedIn ads. We don’t write them the same as each platform’s restrictions and permissions vary. 

Audiences differ, and there are tons of other considerations we should consider when we try to do marketing through Facebook ads versus LinkedIn ads. Let’s get to them briefly over this article. Check it out!

Analyze basic application use

Making comfort a center, we’ll start this comparative analysis of Facebook ads versus LinkedIn ones with ease. 

Loading content forms to get ads uploaded to either platform starts quite the same. We’re looking at edits and filling out preferences to place the ads out on the internet. That’s on the practical side of actual text uploads to get the ads running and in place. 

But, if you’re looking for a wider variety of what you can post for an ad, Facebook allows a bit more functions to every post. Sharing stories or an image collection is only possible on Facebook right now compared to LinkedIn, for example. 

Both call for CTA

We can differ on ideal ad content for these platforms. Still, the truth is we’ve got a certain amount of characters to go for, either long or short, funny, sarcastic, humorous, educative, and all types of different ad copy. 

Both platforms call for the standard call to action and its known principles. 

Being transparent, on point, straightforward: all three are but a few pointers on this note. 

Read up on CTA value with our 15 best call to action examples if this all sounds unfamiliar. And especially if it doesn’t.

Moving on from the format side of things, let’s get to content and marketing strategy on Facebook and LinkedIn. 

Consider the audience you’re targeting.

Think about any scrolling you’ve ever done on Facebook. A few questions on that thought you are holding would be: Advertisement on there is generally of what kind? What are the first ad blocks that come to your mind? Aren’t those products or services of any kind? But, of course, it is primary goods that come into our heads, isn’t it? 

The above is probably true because Facebook works better as a business-to-consumer (B2C) platform. 

Also, have you checked Facebook’s user count lately? Statista puts them at 2.85 billion “monthly active users worldwide as of 1st quarter 2021.” Add about another billion if we look at users of all core products, which means adding “WhatsApp, Instagram, and Messenger” to that bunch. 

On considering the total amount of users

Much info and different people might lead us to think that Facebook’s wider spread use makes those ads an instantly more fitting choice. Yet, beware of that. 

Each platform has its unique set of functionalities. Thus, they each have their scope or reach. Their ability to get to unique audiences works differently, let’s say. And with that, ad types vary as much as each platform’s costs change. The same goes for its targeting and analytics.

Contrary to Facebook’s B2C nature, for example, LinkedIn can impact a more specific, a.k.a. professional user base. To prove that point, LinkedIn’s user count for this year, according to the Business of Apps, lies at 756 million members. Out of those, only 57 million are businesses. 

Facebook’s friend and family environment can’t indeed be seen as a par to LinkedIn’s job search goals as a professional networking site that makes advice accessible on business or careers. 

A brief pause on LinkedIn’s starting background

Sorry to halter through the reading here, but, as anyone interested in startups, companies, and investment would love to know, here’s a note on Reid Hoffman's pitch deck structure, by the way. It includes a note on how Reid started LinkedIn

If you haven’t ever heard of Reid by any chance, we recommend taking a look at the businessman’s record for a bit. It’s raised praise in the Valley. 

Consider your strategy

Moving on to ads and content, of course, sitting down to draw a specific marketing strategy will inevitably answer which types of ads to run and which platform will work best for you (and all your teams, even if they’re one-person groups for now.) 

Budget, also. That’s a big one. One with which Recurring can help, too. But we’re leaving that for last, of course. Let’s move on to a few key concepts to consider.  

Think about your brand 

Going for ads on Facebook versus LinkedIn is a decision that’s best based on a brand’s needs and compositions. 

When you’re trying to grow a brand, you naturally seek to bring it closer to its pertaining industry’s leaders. Especially those worldwide and reachable via a social media platform such as the ones we’re discussing. 

If you’re looking to impact business owners, then placing your B2B offer, including any of your products or services, over LinkedIn makes sense rather than only seeking to do so via Facebook. 

Say we’re aiming for restaurant chains. In such a situation, whenever we seek anyone to book our latest product or service offering, LinkedIn might be a great place to try. 

If we’re selling a specific good straight to our consumers, like a yoga mat to any yogi, we’re looking at Facebook for a more proper fit. 

Give it a try

As with everything, give this all a try. What works for one must not fit all. Let us know your thoughts. 

Track your ad spending via Recurring

And now that we’ve gone over a bit of the difference between Facebook ads and LinkedIn ads, let’s go over how Recurring can be here to help with all of this for you. 

The app can keep track of any company and personal expenses, especially marketing and advertising. Therefore, it can help us stay on top of a campaign’s right course financially and in terms of due dates. 

The tool has been designed to help entrepreneurs, teams, and companies stay within budget in general and for specific projects. And it also helps people meet legal and financial obligations related to their SaaS subscriptions. 

Try up to a first $1,000 in tracking for free and speed up accounting in a breeze!

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